WHY SHOULD I HIRE YOU? What can you do different from other Realtors?

A question I'm sure all homeowners are asking themselves when interviewing real estate agents to sell their home.

The world is full of people who sell real estate. Some of them are smart, efficient, focused, versatile and willing to go the extra mile. And some of them aren’t. 

So how do you find the right agent for the job of selling your home?

There are things you can do to pull back the curtain and accurately assess a real estate agent's potential success with your home.

If I you go to any other website to get an advice, they will tell you "experience is everything" and will list it on the top priority list. And while I do agree that experience is important, what I've learned in my career, is that you, as a homeowner may get a bad service starting from brand new agents to agents who have 20 years of experience or more. 
(Just came back today from a listing presentation on a home, that was being "marketed" by an agent with almost 20 years of experience. For the entire listing period, the property had only 1 showing, and the listing was cancelled after 2months)

It really doesn't matter how many years of experience the agent you are interviewing has, the important thing to look for in the agent is how enthusiastic, motivated, honest, responsible he or she is, if you don't see those qualities in your agent, chances are they will probably just put your property on MLS and you won't hear back from them until your contract ends.

The absolute most important thing in choosing your agent is it has to be somebody who cares about your home, as if it was their own. 

You want someone that will pay attention to the market activity of your property, because every day spent on the market is a lost day, the longer your property sits on the market, the further you are moving away from a top dollar sold price. 

Don't let the market time kill you!

Here are some more tips on how you should choose your Realtor:

1. Complete understanding of how to price homes.

          How will your Realtor price your home?

Your home is only worth what a buyer in the current market is willing to pay. In other words, fair market value.

Simply put, the fair market value of a house is the highest price an informed buyer will pay, assuming there is no unusual pressure to complete the purchase. It is usually not the asking price.

The job of your real estate agent is to let you know what is the most current estimated value of your home. Even if you do price it higher, it’s your realtor who should be aware of all the activity going on for your property and advise you what should be done next.

You will know if your home is priced right by the number of showings.

Simple math:

No showings + no activity + no offer = priced too high, needs to be adjusted 

Many showings + no offer = high price, needs to be adjusted

10-15 Showings + offer = priced well

3. Tech savviness

Years of newspaper and magazine advertisements are gone!

Since 2003 there was a dramatic shift in terms of how people are looking for homes. 
2003 was the first year where 

Internet surpassed newspaper and since then, print magazines and newspapers shrunk to nearly nothing.
That's why the heavy emphasis of my marketing is on the internet. 

7. Timely Response

Nothing is worse than the Real Estate Agent securing your listing and then you never hear from him or her again. You should expect some type of regularity in communicating with your agent.

The way I do business is my sellers and I are on the same team. The Winning Team, if you will. I get in touch with my clients at least once a weak, send them weekly market report for their listing, showing activity and feedback report we've got from the showings. 

This way my clients are always in the loop, and they rest assured their property has a great activity in the marketplace.

Whether you’re planning to buy or sell property this summer, you may want to work with a real estate agent who will guide you through the process. While you may have a neighbor or cousin who works in real estate, it’s a good idea to interview potential agents to ensure the best fit for your needs, since it’s hardly a one-size-fits-all proposition. 

If you’re in need of a Real Estate Agent in Chicago Suburbs, or in the city go ahead and call, email or text me, as I have all these traits ready to put to work for you! 

If you’re not here in Chicagoland and are looking for a trusted, skilled Real Estate Agent, just call me and I can refer you to one of my associates. 

Now let’s get your home sold!

Truly Yours,

Diana Matichyn

Real Estate Professional, Realtor at 

Coldwell Banker Residential Brokerage